The web and how experiences are created will be unrecognisable by the end of the decade!
WPP + Vercel provides the tools and cloud to build, scale and secure a faster, more personalized web and digital experiences, with velocity enabled by AI.
Vercel powering digital experiences for world-leading brands
WPP Generative CX, Powered by Vercel v0 AI tooling
Launched in 2024 with early access for WPP OPEN leaders - WPP's creative technologists, creators and developers are poised to significantly accelerate their builds, UI creations, apps, prototyping, and digital creative velocity, with Vercel v0.
Learn About v0
Our Shared Vision
WPP and Vercel's vision is to empower WPP teams with AI-driven tools, enhancing ability to deliver for clients, reduce project risk and increase idea to creation velocity.
Modern MACH Tech
Pioneering NEXT.JS and modern MACH tech principles for high-quality applications and UI.
Global Network
Leveraging WPP's global network of agencies to modernize digital experiences.
AI-Powered Future
Delivering tangible AI-generated benefits and tools to enhance digital experience craft.
"Vercel's AI and tools take the complexity out of app and CC development, letting me focus on the user experience. From localization and font management to server-side JavaScript, Vercel makes it seamless, easy and fun"
Modernizing Digital Experiences
Through the years, brands have entrusted Vercel and WPP's global network of agencies to help them modernize their digital experience with the best creative and the best technologies.
Building on the foundation we've had, Vercel and WPP will be further investing resources into:
Co-developing an AI-first approach to the development and delivery of digital experiences
Facilitating quarterly global technology leader forums
Optimizing project delivery efficiency through a shared and standardized development process for Next.js and Vercel
Providing early product roadmap access to WPP and its selected customers
6 trends driving the future of the web and Digital CX
To illustrate what this partnership means for global brands, we went straight to the experts: CTOs from around the world, who have their finger on the pulse of the web and its future state.
With many clients using legacy digital technology, they couldn't move forward with the latest advancements or cooler technologies—notably AI. Next.js has enabled our teams and clients to adapt and modernize their experiences, building faster, with the adaptability brands need to keep up with changing consumer needs and reduce overall costs.
Page load speeds, time to first byte, and other speed metrics factor directly into Google Vital search ranking scores. Both propositions are high priorities for the CMO, CDO, and CIO who want to deliver the best experiences in the most cost-effective manner.
Next.js and Vercel empower our clients to bring relevant content closer to their global customers, ensuring continuous scalability and availability while minimizing maintenance costs and mitigating infrastructure failures. Based on a recent client's experience, we estimate cost reductions of up to 30% while increasing availability in the high 90s.
AKQA led a global retail client through an incremental transition to a new architecture, powered by Next.js and Vercel. With the integration of feature flags through Next.js Middleware, the retail leader has the power to enable new features independently from deployments. This allows for a test-and-learn approach, significantly reducing risk.
Next.js is enabling us to develop scalable ecommerce solutions for a diverse range of clients. Through this platform, we have successfully created a large-scale ecommerce platform for two prominent brands and support eight languages across 50 digital properties. This innovative technology has empowered our teams to take ownership of various aspects of the user journey and deploy new features seamlessly.
See the math for yourself
Get the line-by-line breakdown of the efficiencies that add up to $9.53M in quantifiable benefits in The Total Economic Impact™ of Vercel's Frontend Cloud, a commissioned study conducted by Forrester Consulting.
Get The StudyCase study: Hydrow cut authoring times from weeks to minutes
One WPP + Vercel success story is joint customer Hydrow, the at-home workout sensation known for their personal rowing machines and immersive workout content.
Hydrow, along with VML (formerly Wunderman Thompson Commerce & Technology), were intent on delivering an evolved digital experience internally and for their end users, encompassing real-time content updates, streamlined collaboration, and an unparalleled user interface.
By moving to a headless architecture and adopting Next.js and Vercel at the helm of their tech stack, Hydrow achieved:
Hydrow put the future of the web into action by activating with Vercel and WPP.
Ready to Transform Your Digital Experience?
Join leading organizations like The International Olympic Committee, James Hardie, Fluor, Hydrow, Danone and Country Road Group.
Get Started TodayCreate world class CX and creative experiences with Vercel and WPP Mutual Strategic Partners
WPP's mutual strategic platform and AI partners, powered by proven native integrations, deep tech expertise and innovative possibilities with:
